See who gets talked about more, you or them
Add competitor names next to your own and Earshot counts every mention: your share of voice, the topics people raise, and the threads where customers compare you out loud. From $49 a month.
Who gets talked about more, you or them
Add competitor names next to your own keywords and Earshot counts every mention from the last 30 days: how often each name comes up, side by side. That count is your share of voice. The AI also gives every mention a topic, so you see what people praise and what they complain about, for you and for them.
The cards here show an invented example, labelled as a sample. The demo runs the same views on real data from a real brand.
Share of voice, last 30 days
SampleTopics people raise
Sample- Service
- 48
- Location
- 33
- Wait times
- 21
- Pricing
- 14
The switching thread, caught while it is being read
The thread below is invented, and labelled as a sample. The pattern is the one that matters: customers compare you to competitors in public, and the thread keeps selling for whoever it favors long after it was posted. Earshot matched this one on your name, scored it, and flagged the competitor's name in it, the same day it went up.
“Switched from Cedar House to Harbour & Vine after two years. Their support answers in an hour, I waited four days for a reply.”
Alert email
SampleNeeds your attention: customers comparing you in public
Scored negative with high severity and carrying a competitor's name, so it reached you while the thread was still being read, not in next month's numbers.
Where the comparing happens
People compare brands out loud on forums, in comments and in the news, and competitor terms run through all of it. Every live card below works today; the review platforms where software gets compared head to head are on the roadmap and say coming soon, because we never fake an integration.
Same four plans, keywords are the dial
Solo
Solo's 3 keywords cover your name plus two competitors, checked daily.
$49/mo
Start freeRecommended
Pro
Pro's 7 keywords run your brand against a proper competitor set, refreshed through the day.
$99/mo
Start freeBusiness
Business tracks share of voice for 3 brands with 15 keywords, refreshed hourly.
$249/mo
Start freeAgency
Agency runs competitor tracking for 10 client brands, 40 keywords across the lot.
$499/mo
Start freePrices in US dollars, billed in South African rand (ZAR) at checkout.
See full pricing and limitsQuestions competitive people ask
How do I track a competitor?
Add their name as a competitor term in the project's settings, next to your own keywords. Competitor terms count toward your plan's keyword limit: Solo has 3 keywords, Pro 7, Business 15 and Agency 40, so a Pro plan comfortably runs your brand plus a handful of rivals.
What exactly is share of voice?
A plain count: of all the mentions Earshot pulled in the last 30 days, how many name you and how many name each competitor. No index, no invented score. Just who comes up more, side by side, with the mentions behind each bar one click away.
Do you watch competitors' review pages?
Not today, and we will not pretend otherwise. Competitor terms run through the keyword sources: news, social, video and forums. Your own Google reviews page is watched per project; a competitor's review page is theirs. If they get torn apart on Reddit or praised in the news, you will see it there.
How accurate is the AI reading the mentions?
Measured, not promised. Every mention gets a sentiment, a severity and a topic from our classifier, and we publish the accuracy numbers from our public test set on the methodology page, updated with every release. If we cannot measure a claim, we do not make it.