The service
Earshot is a monitoring service. We watch public online sources for mentions of your business, its locations and the terms we agree with you, classify those mentions with AI (sentiment, topic, severity), and bring you what matters: alerts by email, Slack or Microsoft Teams, a weekly digest, a monthly report checked by a person, reports on request, and a workspace login if you want one. These terms apply to clients, to the people a client invites into its workspace, and to anyone who requests a free report.
Sources we monitor
Today we monitor Google reviews, Facebook, Instagram, TikTok, App Store and Google Play reviews, Google News, YouTube and Reddit. We do not currently monitor Tripadvisor, Booking.com, G2, Capterra, Trustpilot or Yelp. X is available only as a separately agreed, metered add-on. We collect only what these platforms make public, and if a source changes in a way that stops us monitoring it properly and permissibly, we will tell you.
Free report
We offer a free report: you tell us your business and up to 10 of its locations, and we read the public reviews Google already shows for them over the last 90 days and send you a report on what is in them. It needs no payment card and no account, and it is a one-off snapshot. Telling us you would like Earshot to keep watching creates nothing and costs nothing; a person from our team contacts you, and the service starts only once we have agreed a package in writing. A workspace claimed from a free report before 15 September 2026 keeps the terms it was claimed on.
Packages and prices
The service is priced per location per month, with no setup fee. Watch is $60 per location per month, with a minimum of 10 locations. Watch + Analyst is $1,500 per month for up to 15 locations, then $60 for each further location. Agencies that resell the service to their own clients pay 30% less for either package, per client. Groups with more than 40 locations receive a custom quote. Every package includes a workspace with up to 10 seats. Prices are shown in US dollars; clients in South Africa are invoiced in rand at the amount in our published rate table. The package, the number of locations and the monthly price you agree with us are confirmed in writing before the service starts.
Term and ending the service
Your first term is 3 months from the start date we agree. After that the service continues month to month. Once the first term has ended, either of us can end the service by giving written notice before the next monthly invoice date, and it stops at the end of the month you have paid for. If you add or remove locations, the next invoice reflects the new count, never below your package minimum.
Invoices and payment
We invoice monthly, with the first invoice at the start of your first term. You can pay by the Paystack payment link on the invoice or by bank transfer. There is no card checkout and nothing renews on a card automatically. Invoices carry no VAT line because Bokang Sibolla Digital is not registered for VAT. We never charge overage fees. If an invoice remains unpaid after its due date, we may pause deliveries until it is settled, and we will tell you before we do.
Reply drafts and what we never do for you
For reviews that need an answer, we draft replies in your voice. Whether to post a draft, and what it finally says, is your decision, and you post it yourself. Earshot never posts, replies or comments on your behalf, never logs into your review profiles or social accounts, and never contacts your customers. You are responsible for anything you publish, including a reply that started as one of our drafts.
Setup and delivery times
We set up your service within 5 business days of the start date, once we have your list of locations. After that, alerts go out on the refresh that finds a serious mention or a negative spike, the digest arrives every Monday morning in your time zone, the monthly report is sent on the first working day of the month after a person has checked it, and a report you ask us for arrives within 2 business days. These are the times we work to. When a source is down or delayed, we tell you instead of sending an empty or stale digest.
Acceptable use
Use Earshot to monitor businesses, brands, products, topics and competitors you have a legitimate interest in. You may not use it to harass or surveil private individuals, to violate any law, to probe or disrupt the service, or to resell raw data feeds. Agencies on agency terms may resell the service to their own clients under their own brand; that is what those terms are for. We may suspend a workspace that breaks these rules, and we will tell you why if we do.
What we do not promise
No monitoring service sees everything, and we will not pretend this one does. Sources change their platforms, rate limits shift, and some content never becomes publicly visible. We work to collect as completely as our published source list allows, and we publish our classifier accuracy openly, but we do not guarantee that every mention of your business will be captured or that every classification will be correct. We do not guarantee any change to your ratings or reviews. The service is provided as is.
Liability
To the maximum extent the law allows, our total liability arising from or related to the service is capped at the fees you paid us in the 12 months before the claim arose. We are not liable for indirect or consequential losses, including decisions made on the basis of monitoring data.
When the service ends, and your data
When the service ends, access to your workspace ends with it. You can ask us to delete your workspace at any time, and a signed-in user can delete their own account. Your data is deleted within 30 days of the service ending or of a deletion request, as described in the privacy policy. We may end the service for a workspace that breaks these terms.
Governing law and changes
Earshot is provided by Bokang Sibolla Digital, Cape Town, South Africa. These terms are governed by the laws of the Republic of South Africa. If we change these terms in a way that matters, we will email clients before the change takes effect. Questions go to hello@bokangsibolla.com.