Last 90 days, 14 Jul 2026 to 12 Oct 2026
Ashcombe Motor Group
What customers said at 8 locations, what it means, and what to do first.
- Reviews read
- 150
- Average rating
- 3.98
- Answered
- 61%
- 01Key findings
- 02Locations
- 03What drives low ratings
- 04Replies
- 05What to do next
- 06Everything that was said
- 07Worth reading
- 08How it was read
Prepared for
Ashcombe Motor Group
Prepared by
earshot
12 Oct 2026. Confidential: prepared for Ashcombe Motor Group from public reviews and mentions.
01|Key findings
Four things that matter in the last 90 days
- 1
Doncaster is pulling the group rating down by 0.21 stars
The group averages 3.98. Without Doncaster it would average 4.19. Doncaster received 16 of the group's 44 low-rated reviews (36%). It has averaged 2.4 over the last 30 days, against 3.7 before that.
- 2
32% of low-rated reviews are about service delays
14 of the 44 reviews at three stars or below are about service delays. 71% of them are at Doncaster. Reviews that mention it average 1.4 stars, against 4.0 overall.
- 3
21 low-rated reviews are still unanswered
The group has replied to 61% of its reviews, but to 52% of those at three stars or below, which are the ones a new customer reads first. The oldest has been waiting 85 days.
- 4
Harrogate shows what good looks like
It averages 4.4 from 12 reviews and answers 100% of them. Across the group, customers praise service department most (37 reviews, 4.5 stars).
Average rating
3.98
from 150 reviews
Three stars or below
29%
44 of 150 reviews
Reviews answered
61%
52% of low-rated ones
Low-rated, unanswered
21
oldest waiting 85 days
How the 150 ratings break down
02|Locations
Doncaster is costing the group 0.21 stars
Each location is reviewed on its own listing, so this is the one place the 8 of them can be read side by side. The location costing the group most comes first.
| Location | Rating | Last 30 days | Reviews | Low-rated | Answered | Effect on group rating |
|---|---|---|---|---|---|---|
| Doncaster | 3.0 | 2.4 down 1.2 | 26 | 16 | 15% | -0.21 |
| Hull | 3.8 | 4.0 up 0.3 | 17 | 5 | 47% | -0.02 |
| Sheffield | 4.0 | 4.1 up 0.1 | 23 | 6 | 57% | +0.01 |
| Wakefield | 4.1 | 4.2 up 0.2 | 15 | 4 | 60% | +0.01 |
| Huddersfield | 4.2 | 4.0 down 0.2 | 13 | 4 | 46% | +0.02 |
| Harrogate | 4.4 | too few to say | 12 | 2 | 100% | +0.04 |
| York | 4.4 | too few to say | 17 | 3 | 88% | +0.06 |
| Leeds | 4.4 | 4.7 up 0.5 | 27 | 4 | 89% | +0.09 |
Effect on group rating is the group's average with the location in, minus its average with the location left out. Last 30 days is compared with the rest of the period. Locations with fewer than five reviews are not compared.
What Doncaster costs the group
3.98with it4.19without it
Doncaster received 16 of the group's 44 low-rated reviews (36%).
What recovery takes
40five-star reviews
That is what it takes, on reviews alone, to bring Doncaster from 3.0 back to 4.2, where the other locations sit.
03|What drives low ratings
32% of low-rated reviews are about service delays
What the reviews at three stars or below are actually about, and which locations they come from.
Share of the group's reviews at three stars or below that are about each subject, and the average rating of every review that mentions it. A subject is listed when at least three low-rated reviews raise it.
Where each complaint is concentrated
| Low-rated reviews | Service delays | Pricing |
|---|---|---|
| Doncaster | 10 | 2 |
| Hull | 2 | 0 |
| Sheffield | 0 | 0 |
| Wakefield | 1 | 0 |
| Huddersfield | 0 | 0 |
| Harrogate | 0 | 1 |
| York | 0 | 1 |
| Leeds | 1 | 0 |
Number of reviews at three stars or below, by location and subject. The darker the cell, the more of them.
04|Replies
21 low-rated reviews are waiting for a reply
A low-rated review with no reply is the first thing a new customer reads. This is how many have one, and which to answer first.
Reviews answered
Answered, by location
The ones to answer first
79
days
Doncaster · 1 star · Freya D.
“Booked in for 8am. Nobody had looked at the car by 2pm and no one called.”
64
days
Hull · 1 star · Omar Y.
“Third visit for the same warning light and it is still on.”
42
days
Sheffield · 1 star · Daniel M.
“Left four messages for the service advisor. Not one call back.”
29
days
Sheffield · 1 star · Grace O.
“Dropped it off for a service and got it back with a new scratch on the door. Nobody would own it.”
18
days
Doncaster · 1 star · Samir A.
“Car booked for a two-hour job. They kept it three days.”
Written reviews at three stars or below with no public reply, the lowest rated first and then the longest waiting: 5 of 21.
05|What to do next
Three priorities, in order
Drawn from the findings above: what to fix first, the evidence for it, and what it is worth.
Fix service delays at Doncaster
Why
10 of Doncaster's 16 low-rated reviews are about service delays, and 69% of its low ratings arrived in the last 30 days.
What it is worth
Bringing Doncaster level with the other locations would lift the group from 3.98 to 4.19. On reviews alone, it takes about 40 five-star reviews to bring it back to 4.2.
Reply to the 21 low-rated reviews still waiting
Why
Only 52% of reviews at three stars or below have a reply. Doncaster answers 15% of its reviews, the lowest in the group.
What it is worth
Start with the oldest: it has been public and unanswered for 85 days.
Protect what customers praise: service department
Why
37 reviews praise it, at 4.5 stars on average. Harrogate is the location to learn from.
What it is worth
Harrogate averages 4.4 and answers 100% of its reviews.
06|Everything that was said
160 reviews and mentions, 68% of them positive
Every review and every public mention from the last 90 days, across 4 sources: how many, how they read, what they praise and where they came from.
Reviews and mentions per day
68%
positive
Net sentiment
+49
down 14 pts vs prev period
What customers praise
- service department37
- sales experience36
- handover14
- communication13
Where it was said
- Google Reviews150
- Google News4
- Reddit4
- YouTube2
07|Worth reading
The reviews to read in full
A curated handful: the mentions that need attention first, ranked by severity, then the strongest positive mentions. In your report, every one is a real mention you can open.
Needs attention first
“Dropped it off for a service and got it back with a new scratch on the door. Nobody would own it.”
12 Sept 2026
Needs attention“Booked in for 8am. Nobody had looked at the car by 2pm and no one called.”
4 Oct 2026
“Felt pushed into finance add-ons I had already said no to.”
4 Oct 2026
Standout positives
“Courtesy car ready on arrival and a call before any extra work.”
10 Oct 2026
“Test drive arranged the same afternoon, and nobody chased me afterwards.”
10 Oct 2026
“The sales team found the exact spec I wanted within a week.”
8 Oct 2026
08|How it was read
How this report was put together
What we read
160public posts
From Google Reviews, Google News, Reddit and YouTube, 14 Jul 2026 to 12 Oct 2026.
What each one was read for
4questions
Is it about you, is it positive or negative, what is it about, and how serious is it.
What was left out
10star ratings
A rating with nothing written is counted in the averages, and never guessed as positive or negative.
The reading is done by AI and tested against posts a person sorted by hand. Every answer it gave in that test is published, at earshot.watch/methodology.
Report generated 12 Oct 2026 for Ashcombe Motor Group, covering the last 90 days. Prepared with Earshot brand monitoring.
Now see what your customers are saying
No card, no account. Or talk to us