last 7 days · 6 Jul 2026 to 13 Jul 2026
Every public mention we heard, classified and counted.
Prepared by
Earshot Demo
Generated
13 Jul 2026
01 · Executive summary
Over the last 7 days, Starbucks drew 825 mentions across 7 sources. Of the 825 with something written, 17% read positive and 15% negative, a net sentiment score of +2. That is down 7 points versus the previous 7 days. 34 mentions were flagged as needing attention.
Total mentions
825
+714 vs prev
Positive
140
17% of classified
Negative
121
15% of classified
Needs attention
34
flagged for review
Net sentiment
+2
down 7 pts vs prev period
Daily mentions over the last 7 days.
02 · Sentiment
Positive, neutral and negative split of the 825 mentions the classifier scored. Net sentiment is positive share minus negative share.
17%
positive
Net sentiment
+2
down 7 pts vs prev period
03 · Competitive share
Share of voice is how much of the tracked conversation is about Starbucks versus the competitors this project tracks. We count every mention of each name over the last 7 days, then show each name as a share of that combined total. A bigger share means more attention, not automatically better attention, so each name’s sentiment split sits right beside it.
The read
You hold the largest share of the conversation at 97%, and the competitors you track stay comparatively quiet, with 23% of your own mentions positive. Your share is up 12 points versus the previous 7 days.
Trend compares each name's share against the previous 7 days. Sentiment is each mention’s overall tone; a mention that names a competitor lends that tone to them, the honest read available from public text.
04 · What people talk about
The themes people raise, split into what draws praise and what draws complaints, sized by how often they come up, plus the channels the mentions came through.
Every mention in this report traces back to one of these sources.
05 · Notable mentions
A curated handful: the mentions that need attention first, ranked by severity, then the strongest positive mentions. Every one is a real, verifiable mention from the period.
Needs attention first
'I deserve this': Military vet abducted woman at Starbucks on Veterans Day, told her he deserved to rape her because he fought for the U.S.
12 Jul 2026
Needs attentionVeteran sentenced for kidnapping young woman from Starbucks, raping her on Veterans Day because he ‘deserved her’
11 Jul 2026
Needs attentionHumiliated and investigated over a tiktok joke (maybe fired?)
10 Jul 2026
Needs attentionStandout positives
Entre cafés y recuerdos
“Entre cafés y recuerdos. Café acogedor con ☕️☕️ mi querida Colega y amiga Paty en el mejor ⭐️ Starbucks del 🌎”
13 Jul 2026
MY FIRST STARBUCKS CUP#shorts#explore#starbucks#fun#showoff#friends#comedy#funny#viralvideo #viral #
13 Jul 2026
England Drink and Bellingham give me the W at Starbucks!🔥 #starbucks #shorts #england #bellingham
13 Jul 2026
06 · Methodology
This report listens across news, YouTube, Reddit, app-store reviews and connected social and review channels for the terms this project tracks. Each mention is pulled from a public source, then classified for relevance, sentiment, topic and severity. Counts in this report cover the last 7 days: 6 Jul 2026 to 13 Jul 2026.
Sentiment shares are taken over the mentions the classifier could score; mentions still awaiting a score are shown separately as unscored, never folded into neutral. Net sentiment is positive share minus negative share of the scored mentions.
Classifier accuracy is measured against a hand-labelled gold set and published in full, regenerated with every release rather than typed by hand. The current numbers, the gold set and the method live at earshot.so/methodology.
Starbucks is a trademark of its owner. This report monitors publicly available mentions only and is not affiliated with or endorsed by Starbucks.
Report generated 13 Jul 2026 for Starbucks, covering the last 7 days. Prepared with Earshot brand monitoring.