last 12 months · 13 Jul 2025 to 13 Jul 2026
Every public mention we heard, classified and counted.
Prepared by
Earshot Demo
Generated
13 Jul 2026
01 · Executive summary
Over the last 365 days, Starbucks drew 1,000 mentions across 8 sources. Of the 1,000 with something written, 22% read positive and 16% negative, a net sentiment score of +6. This is the first 365-day window with enough history to set a baseline. 42 mentions were flagged as needing attention.
Total mentions
1,000
8 sources
Positive
215
22% of classified
Negative
156
16% of classified
Needs attention
42
flagged for review
Net sentiment
+6
baseline period
Daily mentions over the last 12 months.
02 · Sentiment
Positive, neutral and negative split of the 1,000 mentions the classifier scored. Net sentiment is positive share minus negative share.
22%
positive
Net sentiment
+6
baseline period
03 · Competitive share
Share of voice is how much of the tracked conversation is about Starbucks versus the competitors this project tracks. We count every mention of each name over the last 12 months, then show each name as a share of that combined total. A bigger share means more attention, not automatically better attention, so each name’s sentiment split sits right beside it.
The read
You hold the largest share of the conversation at 97%, and the competitors you track stay comparatively quiet, with 26% of your own mentions positive.
No earlier window is available yet, so there is no trend to show. It appears once this project has more than one period of history. Sentiment is each mention’s overall tone; a mention that names a competitor lends that tone to them, the honest read available from public text.
04 · What people talk about
The themes people raise, split into what draws praise and what draws complaints, sized by how often they come up, plus the channels the mentions came through.
Every mention in this report traces back to one of these sources.
05 · Notable mentions
A curated handful: the mentions that need attention first, ranked by severity, then the strongest positive mentions. Every one is a real, verifiable mention from the period.
Needs attention first
'I deserve this': Military vet abducted woman at Starbucks on Veterans Day, told her he deserved to rape her because he fought for the U.S.
12 Jul 2026
Needs attentionVeteran sentenced for kidnapping young woman from Starbucks, raping her on Veterans Day because he ‘deserved her’
11 Jul 2026
Needs attentionHumiliated and investigated over a tiktok joke (maybe fired?)
10 Jul 2026
Needs attentionStandout positives
Entre cafés y recuerdos
“Entre cafés y recuerdos. Café acogedor con ☕️☕️ mi querida Colega y amiga Paty en el mejor ⭐️ Starbucks del 🌎”
13 Jul 2026
MY FIRST STARBUCKS CUP#shorts#explore#starbucks#fun#showoff#friends#comedy#funny#viralvideo #viral #
13 Jul 2026
England Drink and Bellingham give me the W at Starbucks!🔥 #starbucks #shorts #england #bellingham
13 Jul 2026
06 · Methodology
This report listens across news, YouTube, Reddit, app-store reviews and connected social and review channels for the terms this project tracks. Each mention is pulled from a public source, then classified for relevance, sentiment, topic and severity. Counts in this report cover the last 12 months: 13 Jul 2025 to 13 Jul 2026.
Sentiment shares are taken over the mentions the classifier could score; mentions still awaiting a score are shown separately as unscored, never folded into neutral. Net sentiment is positive share minus negative share of the scored mentions.
Classifier accuracy is measured against a hand-labelled gold set and published in full, regenerated with every release rather than typed by hand. The current numbers, the gold set and the method live at earshot.so/methodology.
Starbucks is a trademark of its owner. This report monitors publicly available mentions only and is not affiliated with or endorsed by Starbucks.
Report generated 13 Jul 2026 for Starbucks, covering the last 12 months. Prepared with Earshot brand monitoring.